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How to buy
If you live in Ireland, a great way to invest in Apple shares is, without any doubt, this popular broker.
eToro*, one of the main brokers around the world, is registered and licensed, among others, by the Australian Securities and Investments Commission (ASIC).
We recommend eToro because you can create an account for free with this broker, and its fees for trading online are very low. Besides, eToro is available in our language, accepts users from Ireland, it is really easy to manage, and its friendly interface is ideal for those who are starting to trade with cryptocurrencies and stocks.
How to sign up, step by step
The first thing you need to do is click here and fill in the fields on the right: enter your name, email, and set a password.
Now check your email: you have received an email from eToro, click on the button and your account will be verified.
Once on eToro, you just have to click on “Deposit funds”, in the page menu.
There, you can choose how much money you want to add to your account (the minimum is $ 200) and the payment method:
As you can see in the image, the first deposit can be made by credit card, PayPal, or bank transfer.
How to make your first trade
As soon as eToro has confirmed the receipt of your credit, you just have to search for “Apple” in the search bar, click on “Invest” and choose the amount in dollars you want to invest.
*67% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money
Cryptoassets are highly volatile unregulated investment products. No EU investor protection. Your capital is at risk.
What does Apple do?
Apple is a technology company whose business model includes the design and manufacture of electronic products, software and online services. It also includes the commercialization of these products, since the company itself owns more than 400 stores worldwide.
Since its founding and the success of Apple II in 1976 until today, Apple went from being a garage company to what it is today: one of the top 5 and largest companies in the technology sector along with Google, Facebook, Microsoft and Amazon. Apple being the first company to reach a market capitalization of more than 1 trillion dollars.
Apple products and innovation
Being Apple a technology company, it has a serious commitment to innovation. That is why year after year we see how Apple creates new products or improves existing lines. Just look at the evolution of the iPhone, iPad or Mac, to which we can add the Apple Watch and Apple TV.
In addition to this and framed in its business internalization model, Apple developed its own processor called Apple M1 which will be used in all its devices, thus eliminating the dependence it had on chips manufactured by Intel.
With the Apple M1, the company has promised that all its devices will make a quantum leap, starting with Macs. Although it is certain that they will then start using their Apple M1 in all other devices.
The secret of Apple's business
In addition to what was exposed in the previous point, much of Apple's success is given by its marketing strategy. This strategy goes from the most basic: creating the need for the product; to the most important: building customer loyalty.
Apple takes the latter to the point that its customers are its best marketing and there is no need to give much explanation about this. After all, we all know an Apple user who recommends and defends to the death all Apple products.
The success of Apple products and the Apple brand is fully reflected in its stock price. This is how Apple's share price went from $ at the time of its IPO, to the prices we have today.
And given the nature of Apple as a company, it is only natural that its share price will continue to rise over time.
eToro, our recommended broker for purchasing Apple shares in Ireland?
- You are able to imitate other users trading tactics
- You can short sell
- User-friendly and straightforward
- Leverage is allowed
- It is possible to make investments in thousands of other goods
Homepage: www.etoro.com *
You should absolutely consider eToro if you are thinking about investing in Apple from Ireland.
“Social trading”, a relatively new form of investing by replicating techniques and moves from other experienced investors, has become trendy because of eToro.
eToro has solutions for you, especially if you don't have much experience in trading, because it automatizes your investment by repeating strategies from other experienced people with a very long profit history. And for those skilled investors willing to share their techniques with the community, eToro pays for it.
Besides, the interface of this site is amazingly intuitive, great for a user who wants to begin in the stocks world, without ending up overwhelmed with tons of numbers and information.
About Contracts for Difference
If you have entered eToro previously, you probably noticed that the initials CFD appear over and over. We will explain its meaning now, but first, you should know that cryptocurrency operations on eToro are only CFDs if you are short-selling or choose leverage higher than x2 (although the platform does not even allow this option).
We will also explain concepts such as leverage and “going short”, in case you are interested in day trading cryptocurrency or other more advanced operations.
With CFDs you can operate on the platform even if you are “in red” or don't have a positive balance. In a hypothetical case: you have the conviction that the Apple will go down, so probably you consider that the best thing to do is wait until it does and then go in. But if you are almost sure that it is going down, why not take advantage of that?
You can do that by “going short”. Basically, it works like this:
- You ask for a loan of, let's say, 100 units of Apple, which cost $ 5,000 at the moment (these numbers are made up)
- You sell the 100 units and earn $ 5,000
- The price is reduced, as you calculated, and the unit of Apple now costs $ 30 instead of $ 50
- You buy all 100 units once again, but now they are worth $ 3,000
- Now you return the 100 units
- You will have made $ 2000, since you keep the difference
Keep in mind that it sounds much more complicated than it really is: we can just say that by trading in Apple you can also make money if you foretell the downs.
How to use eToro
We mentioned before that eToro is very easy to manage. Anyone can start investing without previous experience or long explanations.
You won't have any problems with the interface if you are familiar with any other social network, like Linkedin or Whatsapp.
We will explain, roughly, the registration steps and the different tabs that you will find on eToro.
When you register, you will have to fill in your personal data, like first name, last name, address….
They will also ask you about your previous experience as an investor.
But don't feel intimidated. They only intend to find out how much you know and which assets to recommend for you.
When you finish with all the requested information, you will stop seeing the “incomplete profile” message.
Let's see what the different sections of the page are.
With the “Set Price Alerts” tool, you'll be able to program an alarm when a security is at a certain price. This is ideal if you want to buy a security that is falling but you believe it will decrease more to a certain point.
“News Feed” is for social purposes. This is the section where users can share opinions and information.
“Instruments”, “People” and “CopyPortfolios” are within “Discover”. And we already talked about the kinds of assets that are available on eToro:
- Raw materials
- Index funds
The concept “social trading” makes sense within “People”: there, you can replicate the strategies of the users you find most inspiring.
You can search for those users that you find more interesting: by risk level, types of financial assets, average earnings… You just have to type the amount of your investment and eToro itself will be in charge of replicating the movements made by the selected investor, in proportion. “In proportion” means that if you have $ 1000 and the trader puts 10% in an asset, the platform will invest also 10% of your funds (in this case $ 100) in that same asset.
In this section you will also find the three most popular types of CopyPortfolios, which are Top Trader, Market, and Partner.
Remember that in some cases, you might prefer copying to CopyPortfolios than to individuals, since the former offer more diversity. The portfolios are identified so you can recognize them easily: one about gaming, another about large drone companies, another about pharmacy … You think that a certain sector is going to succeed in the future? Then look, because surely there is a CopyPortfolio about it.
What is social trading?
eToro is a pioneer in social trading, it was the first broker to propose it. A lot of copycats have appeared since then, but we have tried them all and eToro is still the best.
But they didn't limit themselves to transferring the logic of the social network to the trading world. There are already countless pages to discuss investing, but they wanted much more: the great innovation of eToro was allowing users to imitate the strategies of experienced investors, who in turn were rewarded for their contributions.
It sounds complex but it isn't: when you enter eToro you will find in the menu on the left the options “Copy People” and “Invest in CopyPortfolios”.
“CopyPortfolios” contain a collection of financial assets of the same sector. Let's say that you consider that the gaming sector is going to prosper soon but you don't know which stocks to select, you just have to invest in the CopyPortfolio called “InTheGame”, which includes Google, Microsoft, NVIDIA, Nintendo, Logitech, among others.
At the time of writing this article, this CopyPortfolio has generated a 100% profit in the last twelve months, and the only thing you have to do is to click on “Invest”, enter the amount, place the stop-loss and wait.
But you can also copy other successful traders of the site. It is really easy: you can find them with “Copy People” and just replicate their strategies.
In the profile of each user, you will be able to see their risk profile (how much risk do they take when trading), their performance, and what kind of financial instruments they trade: currencies, cryptocurrencies, commodities, stocks….
And although replicating other user's strategies can be very useful, it is also a good idea to take advantage of the platform's community to read other users and learn from their experience. If you wish to end up living from investment, it is a great place to absorb a lot of knowledge.
You can trade cryptocurrencies using several different methods: from buying and holding to day trading using price fluctuations in your favor.
If you don't have much experience in investment, I suggest a middle point: when you open your Apple position, place a dynamic stop loss 15-20% under the maximum price, and let the rest happen on its own.
For instance, if you purchase a cryptocurrency when its price is $ 15, it increases to $ 25 and decreases again to $17, the stop-loss will allow your operation to be closed, perhaps at $ 21 or $ 22. Thus, you will get a pretty good income.
You may be wondering: why not selling back when the price is at its maximum? But that would only work for a psychic or a fortune-teller. The mentioned method is more down-to-earth and can work out perfectly if it is well applied.
At some point, you can take your first steps with advanced investment techniques, such as using leverage or going short.
Are you familiar with the term “leverage”? We'll put it simply: trading allows you to invest even more than you can have in a given time. Let's say that you have $ 100 and you put them with x2 leverage, you will be really investing $ 200.
Leverage and the importance of “Take Profit” and “Stop Loss”
Let's say that you are confident that Apple will rise, and you want to “go long”, but you only have $ 1,000 available. However, it is possible to put more and get higher profits.
You could consider asking for a credit, but it is a process that takes time, and by the moment you finally get the money, Apple might be already so expensive that trading wouldn't be convenient anymore.
Leverage is just like a credit, and you will only have to click a few times! You will be able to invest (and earn) much more money than what you have on the platform's wallet. Before trading, you will be able to choose between the different leverage options as in the screenshot below:
Trading with other assets allows you to use higher leverage. The reason is that cryptocurrencies are a value that is invested in the medium-long term, and leverage is used especially for short-term operations or day trading. But let's see how leverage works in the practice.
If you have the $ 1,000 and choose leverage x2, your investment is 2 * $ 1,000, that is to say, $ 2,000. eToro puts the remaining amount to reach that figure.
A few days pass and turns out that you were right: Apple price increases by 20% and your money has appreciated reaching $ 2,400. Ok, don't be greedy, let's sell.
First of all, the 1k $ of the leverage will be deducted. You have $ 1,400 left, of which $ 1000 is the money you put in yourself, so the net profit is $ 400.
In conclusion, by investing $ 1000 you can make a profit of 40% (in the case you earn $ 400). That is quite good.
The trick is that the risk of losing out is also there. If everything goes according to plan and the price goes up, you will earn profits in little time; but in the opposite scenario, you will also lose more really fast.
Supposing that the price didn't increase by 20%, but it decreased also by 20%, you won't lose $ 20 but double, $ 40. That is why the concepts of Take Profit and Stop Loss are fundamental when using leverage.
Take Profit is used as a form of reducing risks when trading. When you enter, you can set a profit limit and ask that your position is automatically closed when the asset reaches a price.
If you purchased Apple shares at $ 100, you program eToro to close your operation when it reaches $ 120. That way, you make sure you won't change your mind and decide to wait a bit longer in case it keeps going up, which could be a mistake.
Stop Loss is even more important, mostly if you trade with leverage, since a reduced loss with leverage can be fatal for your wallet. Take into account that eToro will recommend a limit for Stop Loss, but it is better to set it lower than the platform suggests.
How does a virtual portfolio work?
If you are beginning as an investor, the possibility to operate in “demo” mode will be helpful. You just have to make sure that the “Virtual” option is set in the upper left corner and you will be able to operate with an imaginary balance.
This can be a great way of gaining experience and confidence before trading with real funds. You will have an amount of $ 100.000 (“fake” or virtual, of course) to begin with, and you will be able to operate with a variety of financial instruments, not only with Apple.
Don't worry, since if you lose all your virtual balance, you can contact support so they can add back the $ 100k to your demo account and you can make a second attempt.
Keep in mind that you should always be prudent when trading, and using a virtual portfolio might have the opposite effect. It is not the same to operate with your own money than with virtual funds, which you can lose without any consequences.
As you may suppose, the demo mode is kind of pointless if you intend to trade in the medium or long-term (which almost assures you a profit only by replicating an index), since you would be wasting years. Virtual accounts may be helpful for trying out before investing in the short or medium-term.
Frequently asked questions
* Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. Disclaimer: 67% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.