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How to buy
If you live in Ireland, the best way to invest in Zoom shares is, definitely, this popular broker.
eToro*, one of the main brokers around the world, is registered and licensed, among others, by the Cyprus Securities and Exchange Commission, and therefore complies with all the regulations of the European Union, the most demanding in the world.
We recommend eToro because you can create an account for free with this broker, and its fees for trading online are very low. Besides, eToro is available in your language, accepts users from Ireland, it is really easy to manage, and its friendly interface is ideal for those who are starting to trade with cryptocurrencies and stocks.
How to sign up, step by step
The first thing you need to do is click here and fill in the fields on the right: enter your name, email, and set a password.
Now check your email: you should have received an email from eToro, click on the button and your account will be verified.
Once on eToro, you just have to click on “Deposit funds”, in the page menu.
There, you can choose how much money you want to add to your account (the minimum is $ 200) and the payment method:
As you can see in the image, the first deposit can be made by credit card, PayPal, or bank transfer.
If you have a choice, we do not recommend bank transfer because it takes longer, and it can be very frustrating to see the price of Zoom rising while you wait for your transfer to be done.
How to make your first trade
As soon as eToro has confirmed the receipt of your credit, you just have to search for “Zoom” in the search bar, click on “Invest” and choose the amount in dollars you want to invest.
*67% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money
Cryptoassets are highly volatile unregulated investment products. No EU investor protection. Your capital is at risk.
What does Zoom do?
Zoom Video Communications, the company behind Zoom video conferencing software, is an American company founded in 2011 by Eric Yuan. And although it has been embroiled in many controversies over security issues, Zoom has seen impressive growth.
Yuan's idea was to develop software that would allow people to see each other regardless of distance and without the need to travel. It was this idea that gave rise to Zoom, although it was not really something new because, at the time, several companies were already offering the service.
However, Zoom was more popular than any other, mainly due to its ease of use and the fact that it was free of charge. Thus, in the midst of the technological revolution represented by smartphones, Zoom offered its software free of charge for computers, laptops, tablets and smartphones.
Zoom's business model
As you may already know, Zoom is still free, you can download the program, install it and use it without paying anything. But then the question arises, how does Zoom make money? And the answer is very simple: with subscriptions to a “premium” version.
Zoom has been involved in several controversies regarding the security of the application since the free version does not secure the data. And although the company has publicly apologized for this, the reality is that this is where its business model lies.
Basically, if you use it for free, your video calls are not encrypted, the room is unprotected and the data does not travel directly between participants. The latter is the most controversial because part of the Zoom communications go through Chinese servers where, by law, the government has the right to record the data.
But, if you use the paid version, all problems are magically solved. Your video conferences are private, the data is encrypted and travels from one person to another directly without anyone being able to “read” it. It's that simple how they make money.
And despite this controversy, Zoom has emerged victorious as since its IPO in April 2019 this company has not stopped growing while others disappear. And we are not only referring to the financial market, but also to its growth in the number of users which in the long run means higher revenues and a better valuation of this company.
Some of its advantages are:
- Very intuitive and simple
- It offers techniques and moves from experienced traders so you can replicate them
- Accepts short-trading
- You can leverage
- There are lots of investment options
Main site: www.etoro.com *
You should definitely consider eToro in case you are thinking about investing in Zoom from Ireland.
eToro is famous for making “social trading” a trend. Social trading is an ingenious form of investing in which traders can emulate the strategies of other investors who have been generating income for years.
eToro has solutions for you, even if you don't have much experience in trading. You can rest assured that you will be making a smart investment since the site emulates those from subjects with a long profit record. On the contrary, if you are an investor willing to share your methods with the community, eToro rewards you with money.
Besides, the interface of this platform is amazingly manageable, ideal for users who want to start learning about stocks and investment, without getting crazy with lots of diagrams and figures.
Leverage: maximizing profits
If you still don't know what “leverage” is, we'll put it short. When trading, it's the capacity of multiplying your investment by borrowing money from the broker. That way, if you start with $ 100 and you use x2 leverage, you will be investing $ 200.
Leverage, Take Profit and Stop Loss
Let's say that you are confident that Zoom will rise, and you want to “go long”. You have $ 1,000, but you actually can invest more and make more money.
There's the possibility of requesting a credit at your bank, but it is a process that takes time, and when you receive the money, Zoom might be already so expensive (if your guess was right) that trading wouldn't be convenient anymore.
With leverage, you can get that amount of money with two clicks. It's like borrowing money, but much easier and quicker, and with the benefit that you will be getting it directly from eToro. Before trading, you will see the leverage options as in the image:
Trading with other assets allows you to use higher leverage. Why? Because cryptocurrencies are a value that is invested in the medium-long term, and leverage is used mainly for day trading or short-term trading. But let's see how leverage works.
If for your investment of $ 1,000, you use leverage x2, you will be investing $ 2,000. eToro would be “loaning” you the extra $ 1,000.
A couple of days later, as you thought, Zoom price increases by 20% and the value of your investment is now $ 2,400. Ok, don't be greedy, it's time to sell.
First of all, the 1k $ of the leverage will be deducted. You have $ 1,400 left, of which $ 1000 was yours initially, so you'll have earned $ 400.
In conclusion, by investing $ 1000 you can make a profit of 40% (in the case you earn $ 400). That is pretty decent.
Does it sound too good? The thing is, you can also lose money. If everything goes as you planned, you will make more money in less time; but if the value of the asset decreases, you will also lose more in less time.
Let's suppose that the asset didn't increase by 20%, but it went down also by 20%, you won't lose $ 20 but double, $ 40. That is why to operate with leverage it is fundamental to know about Take Profit and Stop Loss.
Take Profit is a limit you can set when trading: you set the platform to sell your assets once they get to a point above the entry price. For instance, you can buy Zoom shares at $ 100 and ask eToro to close your position automatically when it goes up to $ 120. It is very helpful to avoid being blinded by enthusiasm: a 20% profit is usually pretty good, but once you see it goes up, you might think you can earn even more, which is not always the case. As a result, you might lose money if you don't close on time. So, Take Profit helps you reduce risks when trading.
On the other hand, when using leverage you should always use Stop Loss, because a small decrease in the price of an asset can have a big impact on your wallet. Consider that eToro will recommend a limit for Stop Loss, but you should set it lower than that.
eToro deposit methods
When it comes to payment on eToro, there is not much to say, since it is really straightforward. Just click “Deposit funds”, put an amount, and choose your payment method. You can pay with PayPal (available for some countries), bank transfer, credit card, Skrill, or Neteller.
Consider that for security reasons, you must be the holder of the credit card or the account.
The lowest amount you can deposit is $ 200, and there is a maximum authorized for unverified accounts. Therefore, in case you want to trade with higher amounts, you should verify your account previously.
You can make the payment in any currency you want and eToro will automatically convert it to USD. However, it is better to use USD anyway since the platform charges a fee for the conversion.
You can trade cryptocurrencies using several methods: for instance, you can buy and hold, or you can day trade using volatility of the market in your favor.
My suggestion for those who are starting to trade is something in the middle: placing a dynamic stop-loss (15-20% under the highest price) when you open your trade and wait for it to work.
Therefore, if for example you acquire a cryptocurrency at $ 10, it reaches $ 20, and after that it falls to $ 12, your operation will be closed at $ 16-17 and you will have made a considerable profit.
You may be wondering: why not selling when the cost is at its peak? But that would only work for a psychic or a fortune-teller. The mentioned method is completely realistic and can work out perfectly if it is well applied.
Later on, you will be able to apply more sophisticated techniques, such as using leverage or going short.
Virtual portfolio: How does it work?
For those who still don't have much experience in investing, using a demo account can be useful. You just need to set the virtual mode and you can start practicing with an “imaginary” amount.
This can be a great way of practicing before starting to trade with real funds. You will have an amount of $ 100.000 (“fake” or virtual, of course) to begin with, and you can operate with a variety of assets, not only with Zoom.
The first attempt is not usually that good. But don't worry, since you can ask support to replenish the virtual $ 100k to your portfolio.
Take into account that investing is mostly about being cautious, and perhaps a practice account can make you a bit impulsive. It is not the same to operate with your own money than with fake funds, which you can lose without a problem.
As you may suppose, the virtual mode is kind of absurd if you want to invest in the medium or long-term, since you would be wasting years. Virtual accounts may be ideal for practicing short or medium-term operations.
“Social trading”, an innovative concept
The first platform that conceived trading as a social activity was eToro, and the idea spread like wildfire. Other brokers have also taken this concept, but eToro is still the leader.
But it wasn't just about creating yet another social network to talk about investment. The main achievement was in the possibility for users to replicate the strategies of advanced investors, who were in turn paid for their ideas.
It sounds complicated but it isn't: when you enter eToro you will see in the left menu the options “Copy People” and “Invest in CopyPortfolios”.
“CopyPortfolios” are a kind of portfolio that includes a number of different assets of the same sector. For example, if you anticipate that a particular sector will have significant profits but you don't know which stocks to invest in, you just have to select a portfolio that includes a variety of related companies in that industry.
You should know that in the past year, CopyPortfolio has generated returns of 100%. And you can benefit from it just by choosing a portfolio, enter your chosen amount, place the stop-loss and click on “Invest”.
A second alternative is to directly copy users of the platform: in “Copy People” you can find eToro users who are very successful investing and whose moves you can duplicate.
In the profile of each user, you will see their risk profile (how much risk do they take when trading), their performance, and what type of assets they operate: equities, foreign exchange, cryptocurrencies, raw materials….
And although duplicating other user's strategies can be very useful, I also suggest taking advantage of the platform's community to read other users and learn from their experience. If your goal is to end up living from trading, it is a good place to absorb a lot of knowledge.
* Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. Disclaimer: 67% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.