|Recommended Broker 🇰🇪||
|🌐 Official website:||
* Your capital is at risk.
How to buy
For those who live in Kenya, a great way to invest in Google shares is, without any doubt, this popular broker.
eToro*, one of the main brokers around the world, is registered and licensed, among others, by the United Kingdom's Financial Conduct Authority (FCA).
We recommend eToro because you can create an account for free with this broker, and its fees for trading online are very low. Besides, eToro is available in your language, accepts users from Kenya, it is really easy to manage, and its friendly interface is ideal for those who are starting to trade with cryptocurrencies and stocks.
How to sign up, step by step
The first thing you need to do is click here and fill in the fields on the right: enter your name, email, and set a password.
Now check your email inbox: you should have received an email from eToro, click on the button and your account will be verified.
Once on eToro, you just have to click on “Deposit funds”, in the page menu.
There, you can choose how much money you want to add to your account (the minimum is $ 200) and the payment method:
As you can see in the image, the first deposit can be made by credit card, PayPal, or bank transfer.
How to make your first purchase
As soon as eToro has confirmed the receipt of your credit, you just have to search for “Google” in the search bar, click on “Invest” and choose the amount in dollars you want to invest.
*67% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money
Cryptoassets are highly volatile unregulated investment products. No EU investor protection. Your capital is at risk.
Google is the most used search engine and the most visited website worldwide, performing an average of three billion searches per day. But it is also one of the largest software and electronic services companies in existence for a long time.
Like other Internet companies, Google was born as a university project in 1996 by students Larry Page and Sergey Brin. Two years later, in 1998, the two founded the company Google Inc. and the search engine was launched on September 27.
At that time, it was just a search engine with an infrastructure of 80 servers in a closet. However, its initial success was so great that by the year 2000 it had already displaced the most popular search engine at the time, AltaVista.
Since then, Google has only grown to become the technological giant we know today. From just a search engine and generating revenue from internet advertising, Google evolved to offer a wide variety of services among which we can mention:
- Google Chrome
- Android OS
And we mention these because they are the ones that generate the most revenue for Google, revenue that comes from the advertising model that we all know. But there are also lesser-known projects that also generate revenue to the company, such as Google Drive, Workspace or Cloud.
Future projects of Google
Being a technology company, Google remains in a process of continuous research and development that sustains its success in the market. This is how Google has a laboratory known as Google X in which it works on new technologies.
In this laboratory, Google develops technology that may seem futuristic, such as the Smarty Pants, which are robotic pants controlled by artificial intelligence that will help people with reduced mobility.
Following the futuristic line, we can also mention the Wolverine project. In this case it is a device that would improve the hearing of any person. You will probably think that there is nothing futuristic about this, but the magic lies in the device's ability to focus on a particular speaker in a crowded environment.
These are projects that are ongoing, but to mention something more rational and company-related, there is the Taara project. This project seeks to bring the Internet to everyone using beams of light instead of wires. And according to the company itself, this technology is the only one that has the potential to surpass Google Fiber.
This is the way Google has kept growing over and over and that has allowed it to remain in the group of the big five of technology, along with Facebook, Amazon, Microsoft and Apple.
eToro, our favorite broker
- User-friendly and simple
- It uses other people successful investment strategies so you can emulate them
- You can go short
- Leverage is allowed
- There are tons of investment opportunities
Homepage: www.etoro.com *
eToro is the best way to trade Google shares from Kenya.
“Social trading”, an innovative investment method that consists in replicating techniques and strategies from other experienced investors, has become trendy because of eToro.
If you are still a newbie or do not have much experience in investments, eToro is great for you. You can rest assured that you will be doing a smart investment move when replicating those from subjects with a great deal of expertise. And for those skilled investors willing to share their techniques with others, eToro rewards your knowledge with money.
Besides, the interface of the platform is so uncomplicated, great for a user who wants to start learning about stocks and investment, without ending up overwhelmed with tons of numbers and information.
About Contracts for Difference
You probably have seen the acronym CFD repeatedly if you already accessed eToro. We will explain exactly what this means, but first, you should know that cryptocurrency operations on eToro are only CFDs when you go short or leverage over x2 (although the platform does not even allow this option).
We will also explain terms such as going short and leverage, in case you are considering day trading cryptocurrency or other more advanced practices.
Even if you aren't “in the black”, you can still operate on eToro with CFDs. For example: you have the conviction that the Google will fall, so perhaps you think that it is better to refrain from getting in until it actually falls. Nevertheless, if it really goes down, it is possible to earn some money out of that.
The operation known as “going short” will allow you to do that. It works, more or less, this way:
- You obtain from a loan 100 units of Google, with a total value of $ 5,000 (these are completely fictional figures)
- You sell the 100 units and earn $ 5,000
- The Google devaluates from $ 50 to $ 30
- You get the 100 units again, but their current value is now $ 3,000
- You give back the 100 units to the loaner
- The difference is yours, so, you will have earned $ 2000
Consider that it is much simpler than it sounds: we can summarize this whole operation by saying that by trading in Google you can also earn money if you predict it will go down.
Futures Vs CFD
What are the main differences between Futures and CFDs?
- Futures: operations are made with another investor.
- CFDs: you do not “play” against someone else, but the counterparty is the brokerage.
- Date of expiry:
- Futures: they have an expiration date. Once the contract expires, it is closed even if you are in red.
- CFDs: there is no expiration date. Therefore, you can wait until you get in a good position before exiting.
- Trading options:
- Futures: there are limited options
- CFDs: they include lots of different assets, commodities and currencies
- Minimum deposit:
- Futures: very high minimum investment
- CFDs: it is possible to start trading with a low amount
- Cost of trading and commissions:
- Futures: costs are usually lower
- CFDs: higher (although they are not excessively high either)
- Futures: it isn't possible to leverage
- CFDs: totally available
How does leverage work
Have you heard about “leverage”? We'll put it simply: trading lets you invest even more than you can have in a given time. Let's say that you enter with $ 100 and you choose to leverage x2, you will be really investing $ 200.
Leverage and the importance of “Take Profit” and “Stop Loss”
Assuming that, for instance, you are positive that Google price is going up, and that you have $ 1,000 for “going long”, you should know that you can increase your investment and earn higher profits.
Perhaps you could go to your bank, request a loan, put an asset as a guarantee, wait for it to be accepted and receiving the money, and then purchase Google… However, when you finish doing all that, probably Google would be already at a much higher price (if your prediction got confirmed), and investing wouldn't be a good idea at that moment.
Leverage is exactly like a credit, and you will only have to click a few times to get it! You will be able to operate with much more than what you have on the platform. Before trading, you will how much leverage to use as in the image:
Within other markets, the ability to leverage is greater. Why? Because leverage is most common in short-term operations or day trading, and cryptocurrencies tend to be a medium or long-term investment. But let's see how this works in the practice.
You begin with $ 1,000 and pick leverage x2, which means you would have $ 2,000 to invest, since eToro would put the other $ 1,000.
A few days later, as you thought, Google price has risen by 20% and the value of your investment is now $ 2,400. Ok, don't be greedy, let's sell.
You need to pay back the $ 1,000. You have $ 1,400 left, of which $ 1000 was yours initially, so the net profit is $ 400.
In conclusion, by investing $ 1000 and obtaining $ 400, your net profit would be 40%. That is pretty decent.
But watch out: if all goes as you intended and the price goes up, you will make profits. However, if the price goes down, you will also lose more money really fast.
For example: if instead of increasing by 20%, the price falls by 10%, you won't lose $ 10, but $ 20. Because of that, the concepts of Take Profit and Stop Loss are crucial when operating with leverage.
Take Profit is used as a form of reducing risks when trading. When you enter, you can set a profit limit and ask that your position is automatically closed when the asset reaches a price.
If you bought Google shares at $ 100, you can ask eToro to close when it reaches $ 120. That way, you make sure you won't change your mind and decide to keep waiting in case it keeps going up, which could make you lose it all.
Stop Loss is even more important, mostly if you use leverage, because a reduced loss with leverage can have a significant impact. That is why it is essential to set a Stop Loss more tight than that suggested by eToro.
When trading cryptocurrencies, there are different possible methods or strategies, such as day trading or buying and holding, for naming just a couple.
In case you are new in the world of investment, my suggestion is something in the middle: when you open your Google position, place a stop-loss 15-20% under the maximum price, and let the rest happen on its own.
This means that if, for instance, you purchase a cryptocurrency at $ 10, it goes up to $ 20 and then decreases to $ 12, your stop loss will take you out of the trade at $ 16-17 and you will obtain a pretty good profit.
You may be wondering: why not selling back when the price is at its maximum? But unless you are a psychic, that is just impossible. The mentioned strategy can work perfectly and give good results.
Eventually, you will be prepared for using more advanced trading strategies, like short-selling or using leverage.
Virtual account: How does it work?
In case you do not have much experience investing, you can start by practicing with a “demo” option. Setting a virtual account and operating with fictional funds is very simple.
This tool is ideal for those who want to give it a few tries before trading with real funds. With your virtual account, you will begin with a $ 100,000 balance (which of course, is fake) to do your trades, not only with Google, but you can also create a diverse portfolio.
If your trials don't go as planned and your balance ends at zero, you can always ask the platform to replenish $ 100k of virtual funds. Probably the second time will be much better.
However, keep in mind that you need to be prudent for trading, and demo account trading can have an adverse effect. It is completely different to risk your own money than to operate with virtual funds that you don't mind losing.
Finally, if you want to invest in the medium or long-term, with earnings almost assured just by duplicating a strategy, it doesn't make sense that you invest in the virtual mode and wait for years. On the other hand, short and medium-term operations are perfect to try out with the demo mode.
How to use eToro
We said previously that eToro is very easy to manage. Anyone can start using it without having to read endless explanations.
If you have used any of the most common social networks, you can perfectly manage eToro's interface.
Now we will detail the registration process and the different sections of the eToro interface that you should familiarize yourself with.
You will have to fill in some requested data when registering.
To complete your registration, you will see that they ask you some questions about your experience at investing.
But you don't need to worry: it's not about passing an exam. It is only a way of finding out how much knowledge you have and what type of financial instruments they can recommend. For instance, if it is your first experience in the investment world, they will not recommend that you invest in futures.
Now we will explain the fundamental sections of the site.
With the “Set Price Alerts” tool, you'll be able to program an alert when an asset is at a certain price. This is helpful in case you want to buy an asset that is falling but you believe it will decrease more to a certain point.
The section “News Feed” allows users to interact and learn from each other by sharing their opinion and experiences.
In “Discover” you will find: “Instruments”, “People” and “CopyPortfolios”. As we mentioned previously, the six types of instruments on eToro are:
- Exchange-Traded Funds
- Index funds
The term “social trading” makes sense in the section “People”: there, you can replicate the strategies of the best investors. You'll be able to see all their profiles and historical performances.
In this section, you will be able to search and find users according to your interests. When you choose an investor and indicate how much money you want to invest, eToro will automatically replicate their movements, in proportion. For instance, if you have $ 1000 and the user puts 20% of their funds in an asset, eToro will also invest 20% of your money in the same asset, in this case, $ 200.
You will also see the three main types of CopyPortfolios, which are classified into “Top Trader”, “Market” and “Partner”.
The advantage of using CopyPortfolios instead of copying specific investors is that this way the risk is more diversified. Besides, the portfolios are easily identifiable: one about gaming, another about large drone companies, another about pharmacy … You think that a certain industry will prosper anytime soon? Then look, because surely there is a CopyPortfolio about it.
“Social trading”, an innovative concept
The first platform that conceived trading as a social activity was eToro, and the idea spread like wildfire. Other brokers have also taken this concept, but we have tried them all and eToro is way better.
But it wasn't just about creating yet another social network to talk about investment. The real achievement was in allowing users to replicate the moves of experienced traders, and to reward the latter for their ideas and knowledge.
It is not complicated at all. When you access eToro you will find in the menu on the left the options “Copy People” and “Invest in CopyPortfolios”.
“CopyPortfolios” contain a collection of financial assets of the same sector. Let's say that you consider that the gaming sector is going to prosper soon but you don't know which stocks to select, you just have to pick the CopyPortfolio called “InTheGame”, which includes companies like Microsoft, Google, Tencent, NVIDIA, Logitech, Intel, AMD, Nintendo, Ubisoft, Unity…
CopyPortfolio has generated a 100% profit in the last twelve months, and the only thing you have to do to benefit from it is to click on “Invest”, select the amount, place the stop-loss, and the rest will be done practically on its own.
The other option is to directly copy traders of the platform: in “Copy People” you can find eToro users who are very successful investing and whose operations you can replicate very easily.
You will see in the profile of users: the type of financial instruments they trade (currencies, cryptocurrencies, raw materials, stocks…), their risk profile (a higher risk implies higher possibilities of earning more or losing more), and their performance history.
Besides duplicating other investor's strategies, which is great and very helpful, we also suggest that you make the most out of the community by reading other users. You can learn a lot from their experiences and knowledge, particularly if your goal is to make a living from investments.
* Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. Disclaimer: 67% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.