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How to buy
For those who live in Kenya, the best way to invest in Tesla shares is, without any doubt, this popular broker.
eToro*, one of the main brokers around the world, is registered and licensed, among others, by the Australian Securities and Investments Commission (ASIC).
We recommend eToro because you can create an account for free with this broker, and its fees for trading online are very low. Besides, eToro is available in your language, accepts users from Kenya, it is really easy to manage, and its friendly interface is ideal for those who are starting to trade with cryptocurrencies and stocks.
How to sign up, step by step
The first thing you need to do is click here and fill in the fields on the right: enter your name, email, and set a password.
Now check your email inbox: you should have received an email from eToro, click on the button and your account will be verified.
Once on eToro, you just have to click on “Deposit funds”, in the page menu.
There, you can choose how much money you want to add to your account (the minimum is $ 200) and the payment method:
As you can see in the image, the first deposit can be made by credit card, PayPal, or bank transfer.
If you have a choice, we do not recommend bank transfer because it takes longer, and it can be very frustrating to see the price of Tesla rising while you wait for your transfer to be done.
How to make your first purchase
When eToro has confirmed the receipt of your credit, you just have to search for “Tesla” in the search bar, click on “Invest” and choose the amount in dollars you want to invest.
*67% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money
Cryptoassets are highly volatile unregulated investment products. No EU investor protection. Your capital is at risk.
Should I invest in Tesla?
By now, absolutely everyone is aware that the world is moving towards the use of renewable energies and non-polluting mechanisms. And Tesla is the most successful and outstanding company in this transition.
Tesla was founded by Elon Musk, together with two partners, in 2003 with the aim of designing, manufacturing and selling electric cars. It is precisely for the manufacture of high-performance electric vehicles that the company is best known.
However, Tesla also produces parts for electric cars that it sells to other brands, solar panels and batteries that can supply electricity to a house. To this we must add that Tesla's business model encompasses all processes from manufacturing to delivery to the customer.
Therefore, we can find that Tesla, although headquartered in California, has from several huge factories distributed in the United States to its own Tesla dealerships and specialized service centers. In addition to projects already underway in Europe and China.
What can we expect from Tesla in the future?
Being a technology company, Tesla will always go down the path of innovation, constantly improving its existing products and developing new ones. And this behavior can be observed by studying the path taken by the company since its founding.
The first vehicle marketed by the company was the Tesla Roadster, unveiled by the company in 2006. Being its first delivery in 2008 with a value of 109 thousand dollars and with a range of 322 km for a two-seater car.
Since then it has advanced to the model Y, which offers a vehicle with 5 to 7 seats and with a range of up to 480 km at a cost ranging from 39 thousand dollars. This is not to mention the projects that Tesla has underway, with which it promises us great advances.
If you are wondering how it is possible to improve quality and lower costs, the answer is only one: innovation.
Finally, Tesla's progress is also reflected in its stock market price since it made its appearance in 2010 at $17 per share, up to the values we have today. Therefore, Tesla must be taken into consideration when investing.
Payment methods on eToro
When it comes to payment on eToro, there isn't really much to say, since it is really straightforward. You only need to select “Deposit funds”, put an amount, and choose your payment method. You can pay with PayPal (available for some countries), bank transfer, credit card, Skrill, or Neteller.
Evidently, for security policies, you should be the holder of the account or the credit card.
The minimum first time deposit is $ 200, and there is a maximum limit for unverified accounts. Thus, if your intention is to deposit larger sums, you should contact Support to verify your account.
The platform allows deposits or transfers in any currency, but you will have to pay a fee for the conversion to USD. So it is better to use USD directly.
About Contracts for Difference
If you already accessed eToro, you must have noticed that the initials CFD appear all the time. We will explain its meaning now, but first, you should know that cryptocurrency trading on the platform is only CFD if you short sell.
FYI, and if you want to try at some point day trading cryptocurrency and other advanced operations, we will also cover concepts such as going short and leverage.
Even if you aren't “in the black”, you can still bet on eToro with CFDs. For instance, you believe that the Tesla will fall, so perhaps you consider that the best thing to do is refrain from getting in until it does. But if you are convinced that it is going down, why not take advantage of that and making money?
You can do this through what is known known as “going short”. Its operation, roughly, consists in the following:
- They lend you, let's say, 100 units of Tesla, valued at a total of $ 5,000 (these numbers are completely made up)
- You earn $ 5,000 by selling them at their price at that moment
- The price is reduced, as you calculated, and the unit of Tesla goes from $ 50 to $ 30
- You buy all 100 units once again, but now their value is $ 3,000
- Now you give back the 100 units to whoever loaned them to you
- You keep the $ 2000 difference!
Consider that it is much easier than it sounds: we can summarize this whole operation by saying that by trading in Tesla you can also make money if you foretell it will fall.
How to use leverage in trading
Do you know what leverage is? We'll put it simply: the good thing about trading is that it lets you invest higher amounts than what you really have. For instance, if you enter with $ 100 and you put them with x2 leverage, the amount of your investment will be $ 200.
Why using leverage and how to do it
Assuming that, for instance, you are positive that Tesla price is going up, and that you have $ 1,000 for “going long”, you must know that you have the option of investing more and making more money.
You could go to your bank, ask for a loan, wait for it to be accepted and receiving the money, and then buy Tesla… But maybe once you have made all that, your prediction could've been confirmed a long time ago, and Tesla would be already at such a high price that it is not worth trading.
Leverage is just like a loan, and you will only have to click a few times to get it! eToro allows you to invest (and earn) much more money than what you have on the platform. It is very simple, before investing you will see the different options as in the image below:
Trading with other assets allows you to use higher leverage. The reason is that leverage is most used for short-term operations, and cryptocurrencies tend to be a medium or long-term investment. Let's talk a bit more about how leverage works.
If for your investment of $ 1,000, you use leverage x2, you will be investing $ 2,000, as we mentioned. eToro gives you the remaining amount to reach that figure.
A couple of days later, as you thought, Tesla price has risen by 20% and your money has appreciated reaching $ 2,400. Ok, don't be greedy, it's time to sell.
You need to pay back the $ 1,000. You have $ 1,400 left, of which $ 1000 was yours initially, so the net profit is $ 400.
In conclusion, by investing $ 1000 you can make a profit of 40% (in the case you earn $ 400). That is quite good.
But not everything is wonderful. If all goes as you intended and the asset increases, you will make profits. On the other hand, if the asset decreases, you will also lose more money than you invested.
Let's say that the price didn't increase by 20%, but it decreased also by 20%, you won't lose $ 20 but double, $ 40. That is why the terms “Take Profit” and “Stop Loss” are crucial when using leverage.
Take Profit is used as a form of reducing risks when trading. When you enter, you can set a profit limit and ask that your position is automatically closed when the asset reaches a price.
If you purchased Tesla shares at $ 100, you request eToro to close once it reaches $ 120. That way, you make sure you won't be blinded by greed and decide to keep waiting in case it keeps going up, which could be a mistake since the price could go down again really fast.
Stop Loss is even more necessary, particularly if you use leverage, because a reduced loss with leverage can be fatal for your wallet. For that reason, it is vital to mark a Stop Loss more tight than that suggested by eToro.
Have you heard about “social trading”?
The first platform that conceived trading as a social activity was eToro, and the idea became successful really quick. Other brokers have also taken this concept, but eToro is way better.
However, their main achievement wasn't just recreating a social network in the world of trading. They could have made the umpteenth social network in which users discuss investing, but they wanted to go further: the great innovation of eToro was allowing users to imitate the moves of experienced investors, who were paid for their contributions.
In the left menu of the site, you will see “Copy People” and “Invest in CopyPortfolios”.
“CopyPortfolios” contain a collection of assets of the same sector. Let's say that you consider that the gaming industry is going to succeed soon but you don't know which stocks to select, you just have to invest in the CopyPortfolio “InTheGame”, which includes companies like Microsoft, Google, Tencent, NVIDIA, Logitech, Intel, AMD, Nintendo, Ubisoft, Unity…
At the time of writing this article, this CopyPortfolio has generated a 100% return in the last twelve months, and the only thing you have to do to benefit from it is to click on “Invest”, select the amount, place the stop-loss and wait.
The other option is to directly copy traders of the platform: in “Copy People” you can find eToro users who are very successful investing and whose operations you can replicate very easily.
You will see in the profile of each user: the type of assets they trade with, their risk profile (a higher risk implies higher possibilities of earning more or losing more money), and their performance history.
Copying strategies from others can be very interesting and helpful, but I also recommend taking advantage of the community to read other users and learn from them. It is a great source of information and knowledge, especially if you want to turn investing into a lifestyle.
There are different methods or ways for crypto trading, such as day trading or buying and holding, for naming just a couple.
My recommendation for those who are beginning to trade is something in the middle: when you open your position, set a stop-loss order 15-20% under the highest price, and let the rest happen on its own.
This means that if, for example, you buy a cryptocurrency at $ 10, it reaches $ 20, and after that it falls to $ 12, your stop loss will take you out of the trade at $ 16-17 and you will have earned a considerable profit.
You may be wondering: why not selling when the cost is at its maximum? But unless you are a psychic, that is just not possible. The mentioned strategy can work perfectly and give good results.
At some point, you can take your first steps with advanced investment strategies, like going short or using leverage.
* Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. Disclaimer: 67% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.